Let's Start With Why

While I was recently lucky to be working with the World’s No.1 organization (as per Tracxn) in its category where I was the Growth Marketing Manager in those challenging times, I still feel I’ve not tasted growth myself, even after being in the industry for over a decade, working with primarily CEOs & hustling through my failed startup life. 😅

This chapter will focus on the fundamentals of growth marketing and the strategies that I may have learned along the way & that I will learn along the way.

I think I understand a bit of the thing around marketing a product that could add value to a consumer who is immediately looking forward to the product I am selling but first things first, I am confident that there is a lot that I do not understand.

Being a Product Manager turned Growth Marketer, I understand the funnels, the drop-offs, and the numbers but growth in 2023 is going to be a very different ballgame where AI has started taking over the world already.

Content creation is not enough, connecting the dots that make sense and connecting the dots that only I can connect to add value where it's most needed is the interesting puzzle game that needs to be solved immediately.

Heard an interesting thought from the founder, Mr. Ramanuj Mukherjee that advice is everywhere. Everybody knows it's recommended to brush their teeth twice a day, exercise and eat healthy for a healthy mind & body but it’s not everybody does it automatically. I may not have been able to put exactly what he said but he was talking along similar lines. I realized that people even fail to drink enough water their body needs.

How do you sell LAW courses to enthusiasts?

The unknown laws of the universe come into play every now and then because of course we can’t know all of them and we still need to grow to fulfill our hungry minds.

& so I am picking up my first book of the year 2023... DotCom Secrets is the only hard copy I purchased after a long time when I’ve been relying on audiobooks for a long time.

Here are some questions I have in mind at the moment:

How do you grow without changing your fixed mindset, changing a few patterns & creating a lot of new ones along the way?
How do you find your true self without asking a lot of questions?
How do you know what's possible without trying it out?

Speaking of patterns, I’ve recently started writing a series of articles. In the last couple of years, I wrote multiple series of articles:

The first series is on a break after almost 11 Chapters where I am writing down my theories around “kids Ed-Tech of near future”.
The 2nd one was around ‘’Conversations” which is a sub-series of the first which is the core of everything since our everyday life is mostly ‘conversations’.
And the most recent one which I called “The Quest for Growth”