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So, the Quest for growth for any product starts the day you launch the app on the Play Store. But unless you know the end user usage behavior and their issues, how do you even take the next steps?
PS: I’ve started hating to use the word ‘user’. Removes the empathy out of the picture. They are humans like us. Now that we have humanized computers, we got to be the humans we want to be.
Sure you can spend a lot of effort on marketing, advertising, OR growth hacks for that matter but that doesn't tell you what the people are doing with your digital product crafted by your hand-picked team spending thousands of hours.
That's where Clevertap comes in. It can show you the usage behaviors of the people actually using your product.
What can it tell?
Basically, anything that you have set up events for, whatever the system intends to do & that all in the form of nice funnels.
Funnels that show you the drop at each stage in the process very clearly. You WILL BE surprised to look at the funnels for the first time.